A Position ONLY you can win

Positioning Implementation

Are you tired of fighting for every inch of growth, constantly bargaining on price, and watching competitors edge ahead?With onPurpose Growth, we’re not just helping you design a strategic position; we’re ensuring you implement it, so it works in the real world.This isn’t theory.It’s about creating a position that sticks – one that naturally attracts the right customers, builds momentum, and makes your growth smoother.When onPurpose Growth works alongside you, each step forward is just that much easier. The result? You won’t have to keep negotiating on price or wondering where the next opportunity will come from.Let us help you build a position that puts you in control, where growth is consistent, and your business stands out.

What is included?

Here’s a simplified outline based on your guide for developing a strong strategic position in marketing:1. Analyze the Competitive Landscape
Identify all alternatives customers have, including direct competitors and DIY solutions.
Categorize them and pinpoint gaps where your product stands out.2. Define Your Unique Offering and Standout Feature
Clarify the core purpose of your product and highlight its unique value.
Ensure this feature resonates strongly with customer needs.3. Develop Your Unique Perspective
Craft a perspective that demonstrates your understanding of customer pain points and why existing options fall short.4. Define Your Ideal Client Profile (ICP)
Describe the characteristics of customers who benefit most from your product.
Use real customer feedback to refine this profile for targeted outreach.5. Craft the Journey from Problem to Solution (FROTO)
Show how your product takes customers from frustration (FROM) to a better outcome (TO) with a clear transformation.6. Test and Refine with Real Customers
Run a small-scale test to validate your positioning and messaging with your target audience. Adjust based on feedback.7. Develop Your Unique Offer and Pricing Strategy
Highlight your product’s key benefits and ensure pricing aligns with customer expectations and perceived value.8. Craft Compelling Messaging with Core Beliefs and Storytelling
Create messaging that expresses core beliefs and uses relatable stories to showcase real-life impact.9. Educate the Market and Build Belief
Guide customers through each buying stage by addressing doubts and reinforcing your product’s value.10. Build a Community of Loyal Advocates
Cultivate a customer community for deeper engagement, where clients can share positive experiences and become advocates.

All position implementations are custom designed to suit your needs and budget.

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Learn more from OPG

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Our beliefs

Less, but better

Our approach is all built on a few key beliefs. These key belief changes sound small, they are, but they produce dispopotinately large results.

  • Focus drives results - Targeted effort creates scalable growth.

  • Simple solutions scale - To create reliability depends on simplicity.

  • Value over volume - Value is the driving goal.

  • Movement That Matters Creates Lasting Momentum - The right actions make the result a conclusion, and the next action easier.

In the end this focused approach leads to Clarity and Confidence which drives valuable action.